What does a £15k startup website actually get you?

Founders ask us about pricing constantly. And we don't blame them - the agency world is deliberately opaque about what things cost and why. So here's a breakdown of what you're actually buying at different budget levels, with no sales spin.

Why agencies hide pricing

The short answer: because every project is different, and a fixed price list invites comparison shopping that strips out context. A £15k project for a B2C consumer app with three integrations is completely different from a £15k brochure site for a SaaS company.

But we think the opacity hurts more than it helps. Founders waste hours of calendar time on calls that could have been filtered by a one-page pricing guide. So here's ours.

Under £5,000: Templates and low-code tools

What you get: A Framer, Webflow, or Squarespace site using a premium template, customised with your branding. A competent freelancer can do this well in 1–2 weeks.

When this is right: You're pre-launch, you need something that looks credible to investors and early users, and you'll rebuild in 6 months anyway. Move fast.

The trade-offs:

• Template DNA is visible to anyone who's seen the original (and many people have)
• Performance is at the mercy of the platform's rendering pipeline
• Harder to extend without fighting the template's assumptions
• You're renting the infrastructure - migrating later is work

Who should do this: Solo founders and pre-seed companies who haven't raised enough to justify more, and who genuinely know they're rebuilding when the time comes.

£5,000–£15,000: Custom design, template build - or template design, custom build

This range is tricky because it covers two very different approaches.

Option A - Custom design, Webflow/Framer build (~£5–10k)

A designer creates a custom look. A Webflow developer implements it. You get something that looks uniquely yours but runs on a no-code platform.

Good for: Marketing sites that need to look premium but don't have complex interactions or integrations.

Option B - Standard design process, custom code build (~£10–15k)

You get a real engineering build in Next.js or similar, but with a compressed discovery and design phase. The design is informed but not deeply researched. The code is solid and you own it.

Good for: Startups that care about long-term maintainability and performance over design differentiation.

What you usually can't afford at this range:

• Deep user research or multiple rounds of wireframe iteration
• Complex animations or interactions
• Custom CMS implementation
• Integrations beyond 1–2 standard tools

£15,000–£50,000: This is where real craft happens

This is the range most of Titung's projects fall into, and it's where the quality gap between agencies becomes visible.

What a £15–25k project buys:

• A proper discovery phase (1 week): stakeholder interviews, competitor audit, content inventory
• Information architecture and user flows
• Full custom design in Figma with multiple concepts and iteration rounds
• Clean, maintainable Next.js build with TypeScript
• Mobile-first, accessible, semantically correct markup
• Performance optimisation to 90+ Lighthouse across the board
• CMS integration (Sanity or similar) if needed
• 1 month of post-launch support

What a £25–50k project buys:

Everything above, plus:

• More complex interactions and animations
• Advanced integrations (auth, payments, CRM connectors)
• A design system rather than a one-off design
• Multi-page product tours or interactive demos
• Dedicated QA phase
• Extended post-launch support window

What you still won't get: Enterprise-grade project management overhead, weekly status decks, and account management layers. You're buying craft and execution, not process theatre.

Over £50,000: Enterprise and product work

At this level you're either building something complex (a multi-tenant SaaS product, a content platform with editorial workflows, a high-traffic e-commerce experience) or you're paying for a large team, long timeline, and the overhead that comes with it.

We occasionally take projects in this range when the technical scope justifies it. For most startups, it's the wrong allocation at an early stage.

What we never charge for

• Revisions within agreed scope
• Reasonable back-and-forth on design direction
• Post-launch bug fixes for 30 days
• Handing over everything you own - code, Figma files, credentials

The real variable: time

Budget and timeline are directly related. A £15k project rushed into 3 weeks produces worse output than the same budget spread over 8 weeks. The quality of a website is largely a function of how much thinking time went into it before anyone touched a design tool.

The best projects we've worked on had founders who were patient enough to let the discovery phase finish before asking to see mockups. That patience compounds into better decisions through the whole build.

For a full breakdown of what's included at each stage, see our Custom Builds service page, or our process from first call to launch.

---

Want to know what your specific project might cost? Fill in the contact form with your scope - we'll give you a range within one business day, no call required.